Surprising the future

This limited edition calendar creatively demonstrates the brand’s central commitment to innovation, which is also expressed by the company’s new pay-off, "Moving Idea". It showcases twelve quotations by noted figures, drawn from both scientific and political spheres, which shortsightedly dismissed inventions and ideas which ultimately led to fundamental advances in the history of humanity. The calendar’s images contrast with the pessimism of the forecasts, celebrating the beauty of ideas, the courage of the innovators, and faith in the power of the human mind.

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